Marketing
October 11, 2017
Stella McCartney's fall/winter 2017 campaign tackled wastefulness. Image credit: Stella McCartney
By Jen King
As luxury has become more candid, so has its marketing efforts, and as a result there has been an increase in campaigns that embrace individuality to speak to consumers.
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","iv":"db50f50f0291491ab9767c7320cee4f0","s":"cf43d203c2d13199"}
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