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Dec. 23, 2024
  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
  10. Luxury slowdown reached Richemont last quarter
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Marketing

Top 10 luxury brand social videos of Q3 2017

October 11, 2017

Stella McCartney's fall/winter 2017 campaign tackled wastefulness. Image credit: Stella McCartney

 

By Jen King

As luxury has become more candid, so has its marketing efforts, and as a result there has been an increase in campaigns that embrace individuality to speak to consumers.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Porsche Design boosts in-store traffic with Linkin Park collaboration
  5. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  6. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  7. Luxury Unfiltered: Reclaiming luxury leadership when client expectations shift
  8. What to look for when buying your first luxury watch
  9. Harry Winston emphasizes duality with new watch collection
  10. Luxury slowdown reached Richemont last quarter
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