Marketing
July 6, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
As mobile video consumption continues to grow, luxury brands are becoming more sophisticated with their film offerings on social media.
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","iv":"7d0bc7c711f82892e2a76a913edba16e","s":"fa49f160948c1aee"}
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