Marketing
July 6, 2018
Estée Lauder looks to comedy for Google Home skill promotion. Image credit: Estée Lauder.
By Brielle Jaekel
As mobile video consumption continues to grow, luxury brands are becoming more sophisticated with their film offerings on social media.
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M09PUylgtHjJT3hTIT80pkfMNMikyJB4n\/uW0W7uh\/+D+r85+RdUQ813BxMVQLY\/sozFYLnXyHKsXicnRC\/X68UOTPnCa+BWJSR0J6vdFt\/2g2qkRumBKHKeGeUuf3tBqIqh8eyvl+fQdCr5bScUHe7BcWxuGz96HbHwq\/rVRyR7Ft5AFgTlRKp8q81fTpo5YErLcvxT\/7jfjOooXU3K5NpBfDQbyLqbqcf7cLxEuK897qc+qAVMxUG0saQlwUqfSzKy1tnuba2\/TC50xr6K5Aq1EhXxlggRHDCBfaSxJVULsHG6ybuywb5QYhaTRTUTSc4OhST0nzIdu8kg921bAsHOyhVpuzaoWfW\/HUOPQEKTUZh25J3HDbdavPHF2H+Ki\/gTfHdlUvXvnbtZ3w4ynkX1In+26p1r33wjp\/CRw9GNPEBsEoqqp\/qmVHZL85vYhMH2RmqSwKwht9n+qhvoPvUKPCDthb6y08XAEehxj7cvtSCVmyoST64G5BLU\/eKj0RjpvU08V8PSBDnN5m1EtNzMp4yDRcWcQgXW71nz7UhkWdK\/h9VarYlRdXC53tlHwXOra7ft3LWoW5sD2oOJWqNPV1Nbo4cJXDg+zbwEFphssTJ9h70+l7qo23pdVp+vHwfAR+wqaEMIkt6Hphmo8eyCH0+xjCBXUA1vkiEql+cOCNy2oDt27SggT75y9rD0vSM0A\/sK+l5ciYYRea4ii6ZbjR663yaXLYxMyB1nJkNenMirasKj6eE8aFuyUZBlBBbAPo32WCfMuq2S3f51ASXJxSAB1v+iZjxfPHqAcjUjdH5UQFxCd5WIVBsCh\/JPjdkZBuM9D4e+TSZo0rsC2Y8wiyQWmydGFOAe+J6VFobQMQS0eJVrZEYCEVoRu4Ui0kq5RjmZJTnbODTk7s4igXZi0wjNIG1EKw1J\/cDxFlrT5YSfx2s8aU8daIcsmkUBcja5ljokMxw\/qWINc+aZKFL+LSVdkO917wb9f51XZhJZ3cbKKQL7h3CUfg5nW7kl+DSJTdeuqJtY84suBlP\/AslmvvBORD5Nr+PliX\/9pIno5gdsGGTYdzBl7RI8a42d8OJ12cyjvuES6obClx7CAmsJVO7JrF3OLzt49ln\/2dBCuri7Re9im4peGgw807VvU2j8Dts6Ej1IqVt7dnZZENCmd0lHASZYlugWpkaXys24mUpqoZGOhLAh3lI0Qn3F8Cz7ZHWyN4+pI4vLuXuLDqgh4uRSBh4XuuqUFA89JJ4FYZaIPmNiqQJVhV\/5SWbMYJtglVRu+Xzb\/rAcnHSPkZmwLqPgIaXTaKLVr2uxi7upYxsbZYUrmtsZskMWXh8oUPHUIi5nIDNMhe451NY2wFhzeoVqHtnJWnBOG18KdWOBYpCQjWQahZd\/tzaFQETO\/UYBKIwUWadKxLuEJBsQLatnFnj+qNflYBzDD+Kx81BnKdyK+EMnCHTHQMPXlPMkNOQRMelR1\/cLnNvEEfaGzH0KdvbIrLZkSjf7cPiz6FvuDSNXaH+GTpqXxrcHKEbrt3UTI1eWT3mEdjgMyTuIxlwhedEX3nzlh7fck1fn0bhlHGrTYtHxbx\/K1+o893Rf47g6UOvcBK\/lothlWsQAzD51zASxSD2\/PzEo6MIsyoJGSPkssFSzAyg7zvvMj\/zpE3OH4dWxBvJdBdRkk4dims9ijy4ybWHonN7gb78K5BiJVji42Mei9zDtYc4\/Ci1Jfi8w+zqRVZdrc\/gP9n+1t1J99o2akYx3Sp+auCZecLmvWBirlaLCm\/ZmIl7o0jssXeLGL2ACHtOnwzoYteJSjqv1AV1GDiHAp7uwc976Tyun08Y81VIPnDZB+aaCIRiIe7Kt82rvGqPx+wSu56cZqFmEVOCroWDEMXOP\/B9z1tRwoP2MavVsBEbFTKwVlqrktqlOi5vBwFKSd\/hJV5qIpIJfH3sm7opX4RrKpSr85LNOjYE6m0hUfij7YWEVeZMYE1PCwaOVBp+fKcTSy8gwWIDH2ALMiVwRTytKrznXQnspFA\/ZUtXT9HK63mnnQFQGA9XFCbdps+NNzzMtgGqBu0lNUl85fs3oWVrHeV7fMiGDo140kIb240Y3LoMhfX2WWrOhHkUm+6WtCd8\/PgdzNh4+MBGKNrrt3eiMEdHdK4IMaftfYcI45FrYw7zFH3ci66L26mSqJHQTrQC9sSb0PMtNOIpUfoux5i9+wycdGjaSWUyc0dflPHOisooXa7eaMjWm3lUhdP7SWIHXvRw\/QwfFqZKVFEjn9ck2E+dcDc+k8HF6DvWtzPyJ5Tl74Aq8jHCcw2XDsPOikqljRgRpZ62GeahIhDltCmh\/UMneaSrw2rYm7AansB7wYkHjVVn06Q3\/18C7ABMfFXCF2w9FpzRACB1vqls\/tzkySspsP\/JH7pORJ+eaT4w7ere\/z722ccQamKgHkx0gbeZ3ku9X956aRA9jskGmp8eKUxgJA1R96V3NuN1ED72dJRqhnBGTwqLHW7CN8WUczYOBEN9l0iZIJ03W636ywGVeUa0WUTT2h6s910Pi0Rw+Eaxf8yVNiUz\/N0NLn2eWIMh8OBpoYywppmxcnss5y0GH0lejs7Qoq9ZtN\/2CRE+YsSoYhXB3dP2Br8vo7BVhtCd9l0x1zuyDrdgEV5R9bAtanbVbvgYI6rUOZW4h0Yd6NQiFcjOcrrJjZwlNUcvkjIEfJO8\/zHOK83UbE7jinkzxeWZTH97sGP4VqGV80Q4GmOdR\/+Y7riDTuJrPDbtqaJRBnmUbNZKVCku1j5nvSFrhmAIfpqay295civmAdr2Is7v\/AUuw9mw\/AdfAzFC7sWRJkwkg\/BE4\/TvF5dyeZoaH2V8nFt0CTq+IXPfc\/lZWHwaxt84y973Tx4Z6sX85XE50Rz8EjvvuBd0rfpdUYw6iVCAlVrOa\/kErBtKxMWxIaKrpTDTCxHP7K7\/PmEMw\/iH7+iVLZgmWsoaoGvh8TXhwweu+2VpTIEBKra0iaU3GatQf3+Gz6wWYIoHs7SRPBAT71s4WZ4vJRAKRZOGYa\/VlKbHQ2D4D6WoUzp2EBE2CpdOo+BwGHajzzTYhii2qapdYLM91R9Cp9RV3cxoUcGElPQn1wq9dmjX5I4YC5m3SL34Yhuj41Ho4kmnuc5e3p6laoxjne6BIUly79L14k7UXTIlB9ucVHEsy7cyL9bCitB5hHKYrZUaEN5V1\/AbSbk9hEZ\/G0YGbrsjYAF8Io3LBpm8kPMz8npb5QrY0jdSgSfMhCX885pkqN8DhJh1GFXT65Ckcda8N4zOslu8YoB1FpWNal6UYBQZNDOssA39L3Dwa5F886BjdczecIZuOPth2VleAZQtQT\/wj5Dy9ZWcJ4s6j\/l27IUD8SE91wawzKCktyMIqOxfzoE24k8mPLKz08bDHLmWHBR8blGgy4E9grGLlHFTmLKSEUQcCOg2TbEfqzMd2vioTFY2qoESUIBaiaY\/9P3QWDI\/DkQk6uP36\/HaJPduEc7TeaiRbYmsHd7qu9bwvZdXW9rnNA6baFQGUGDSTNz0Dd93ImTFb5iNiLTLrRTiT3\/TjRR+H571aTlR1WVO7XtN8uybuOpYCYFgx2DfmDcrh09i4p5ZFE700eCLk7wfAvElyP1KIP18hZLsP+C48MAZWrdRrDYaLIQNzp6tm83WsrhyaTMFcWCprA93sCw9eKD2AnWfY0K7ZsbtmvL07Eo03GiypYL2VnrQ1CU622Z9n15qUdgfWs3ykNaJlGIZduyBW2xIDzyid1SevSCHHFxIUwqjeBdals23O\/ClwXs6khP\/eT6+c47XRCRms2j3i2vvuP4LOo6SBm+IC1zcIDQvv5D9qQ9ISbCRZ906gbFd5Ow2WbrRfyheT4TzssRlrHjJfI6vqfNHX8BtkeWzhjws1cBVIz3hA+4DyU+VkTt+3hWMo6uZeKvtSBc03CapGIMsl0yNtHVzF57O+fWHn2bavo58P4YmESRXUELZfa6mP0F4OrJOKqmWtddWBzZnPrTD2loZ+e6733dYUVuVvbUtoct1hiOzgDZur0NUZ8P13FYUBQ\/ZIisdfFEy9NPHOYz6gkJz3csoxjNTnN0GnPa9Ya0J0zr+lubrqRjtenTbY9TLrlucDvcr7w7ReBRtnlfB86VnajjwFw2\/z5pmdZb6Pw8fR26TLg31HfG6t1Lm2NZ7ae8FA71xTr9NRRf5Ei7XH8r31rstjzzt2TSAR0RglNoqCo1GMO8GxObJ3KdpRzPXfTrEMw+XpkLNkSDbb35vVx4VZ9EbHfmoqBBcbh4el0\/BjU4QRFarToY6d6xZtQqZSpJtwE9vF9NQJ8g8U4LuHfOy5EIJRyM5qRl2Ya3ur5uaMVc8Zhn3BvGGT4SPuRODev8HaFWKie3OGlSFZqYx12qMAfz82w5QjmnMaySe5v6k7TxQBokVHtAYWM3bntZslvbzB5KtyD2NLtEtv8UvFxyZADyklGXX5KQ5QJwMo2onhSVe69FTadqpiZhu1HjEIJwp7OZOQUZ3MUhJIi4Ytl8FzWDCMTIbpe5OctS9Ee3RGV\/9AjVufFeruCRXtW8VsZGdK8rWHQD67HNgVqvJgRYtw4fjB6Gtl99iOvFOH6pzCJw4Sn9eG2\/2g9mWBakbkyu6tGVnws0\/2XD9mPYlHUQkFNWOhisDgH\/7li7OhrA9DPbxKYzMOnu9d4zblMQmOAvlSA6wh1jyU2Yozh98SDumVpkDtM7gN0mG2YnLiakvumko+ZGbpjc1yNq93qx8UiiH53GR9FhMjPyvKuDr6k9kVvgVoyFPCAdH9Yf1ficg4PaVyiEoI12WN3UHeyupQOXxtcGtxRKMo2fScxjcAphXUaeaOyYhcTt7nVaH2B+Bbh56n5TPx1aTnhs5blQL30Dsi2bx4ZwKuowBnxU8BTHkVq0XkoAOfP6YxspUgwmqOV9q1FPd5bcWo7iONngwTFX34\/vhzz86ZexNp2TVE82phcJEJOgq2WUJBLPtlY1yk0Jj5bsPDapkUmwz75WVh9M3EGoOW5p1jhemJt7y3Di7m6rqMpGWxEbXemO9IaXPv\/zK4eWIrGwlt0ZyhP0BMJNMAc0z70sQDu2rOCZkM+mafod\/YlfIjQoh0+KRGqucMU\/MBGYPfyeNiV1HRwM1XrjzBouAJhsYEMigjHLmzzG09DTben3aPgWHHMULMCZ5qH78p5\/PP3krTbUHrTNlvcIiOdjjDXuL+F0nExHZul29yo3lvOG4730Gxj2tgWkB+8p5hSSrT9bDvnfF4t\/5sXurYJbjin0klCoG7ZwWiIKd8\/6pyPEKnjWdaf+z38cpn9zyXTVkBd6lr8YK0nzFeokfxYdMUm2A\/69883n7fmJrQG3vuvZHgZhRMGr6HA9NzztQFomGMKd3qgOMrMPcZlXKn1el3wjUU75NXXeGPJQ1clskPYogNlybJhIauKFOWllG4B6B8O7aRySZgJHc4yE3GnAdCb8LqgCJceDqy1DaQewM+vxOUP0GlQobs061Hd5ExAkvjVaZ9VE872pd9kHp+NoTAO9\/GlcwXfzjzTjUaxjlYkKh5BJErtI+UdPArO9LIYhaPsYxRHjWNXfsPuZd4ih7I\/XuSHxCvJ+udRlpkybvp5Jh3B5Jffo+Oyz5G2bNOhTlrpRbgbzBvCCZ2qT7YFmfyHymM5p2AsmTqcFa3VRS6MpNGkCnbx1TvjxSGh24GSp1xvTL53plbGbovvwUEbXK3177N4ZQAoSOyu+ekPW50AYUpflgqFNJMeYPnphEbNsq0PtTap\/\/bOrXsgHpTddmwC5aud31oRfv5W+2ZacWqcyLjp7RWuC6kVfp5nEkQ+ftmc4Jrmu2G51ovUOvZXINf4gaZZZRfIsV1r+HWmIyQTdRPu++DU8GYrYVqK3lRqK\/H\/5xUu9surlHsAepRDSIoogLCcRmeDagSQqAJwvY25FNKyM3uOs3htafxFknTdc12zr\/6hDVS4DsNhfN\/GQqMYrX\/N2FX6InsuabHybaTIREGlf0xrfZKzSoTkJ8fB96B0qvO3y+Io+x4nLIOy3CsjLzIainITp9\/219ebo8Eo6kDEO15dydD48mNSZWd7eveTAwib+D\/FSbejy\/08qC22GlxCKm8D2jMKEt2OkNDly+S30aAg5ofHEsI2Pkwjb\/TOUM9a8fj\/jZhovRdpMjiGDNvKKKLP271I5kf3EhOn1wXoZCiLFdwjWzXdpR329K4NhJM4mWjSFx5zPL3w1HtXKr8GW0llquFJ3sbe1cfDheYMVw4mThMCkK6OuuaSEc1ZUaMNZLEyvXUJM2KApl+yxjxfbZ+edP8YUbWNFjZ41zC6Z6zIjrg3R\/QKJqoqGFgX4nTpfbdbwXZ2TvbCqb0b3XQGtLPXoJ+vu7Q2NcYkADhcksa41ooBy36nfrywDVVh3YtmdwKxvoZkcbCkwcnHnaL\/eSpg2wM3PkFL0mwADNAkmvkdZL11WG5sGZLvwWzlvDD87VpejMUSnAgfl2+dotO4gZzIpSEW0LQzJ7x3hIeY5+J7yUfgp8i+nbOY5WaAmO+5Xtn71lrvL6GkiQv0MmhewkFEPU7cOhjyrPf1b7\/DoB8NTtygALwlGWLyuJ8U0b7XeuaBKzBe+goRnlew9ibp\/FIZcbBvguvZc078kPyD1gHMkpuUKB6HWn9oRCOqcikqM4SlavC6ZspF8bv9YX16V8OMFwWMy3gX\/VfPC7X38GMWZbPdX7MaFimEN9LhaadB8QStBUOACnlciBSp8CrE72hfi4kYKYe8E2swD0VrClJnA9G9d0ZsHLy0Wl\/784v1JnkqIrU7UdWAFTgsvJ+VmR9mmF5yRf8B5xPv311IgWKo\/5mfJqHwue4nQ5CtEtB+II\/6Gxtn09Me0Zn2Z4xbHYm5eaIsqtRsbtqUb837+CLtolI8k11HCKM38dwHfqylHaRav+0N\/ryFsf1zWl5OtEwTQuY8lt7\/04H0tEL2jDrJq1FVDe+E3eLVHyD6Yg0QJj0aklXjUNAEPPtpIVW7B6Ji038zmmiJ8mc0Zvt9VqcY3zZ2FIMJ7K1XbU8tAlbBccO285SOfVC1C3QH6RUNN\/ds2yn73N3mpgsemIzVp3HB9W6azL2h\/w56LmRT\/9MCAYkUjIvqZvW8WHzAYvefRHwKtNl12nF86\/UR9dXMECzkT449tqXyaiz0tk99Hg2Xqbz1LJ1q6kMpGiPqY\/ZCDL6H4oatYxThwMwY\/fy18KOsCuf1Oq5u63\/OJQo1nfLkqtbFgYJOCGCIvY35DpZ15JYau+WkxPvQ4RrPFQG8tq\/b3vN2cFH1PxN+E884eeaUvoXk8vY5IUXJNCuDd0uI4iA3v\/tTMUBSAT3T181hgxKKuQjzB6CBqoKRTq\/3EE0YSEpIQPTYSpRlcaz72UKCtp01WfC1k96LpqA+jHqiarirqppo8FtVTXIwT9Cl8eRCo5u4T4GsTWuVctto1C6dLBbQPWVUMEvFCd3kA2Jt9VVytIGGjJd09v0IHbokUTIao0ZmgRnVJQHaTFQS59lTuRL+IrRlfpcqW3zqS3Z1k9aBBvu\/TKK7Sa7tApjiwUHRXTSk8Cmi89E\/GC0lj62Q2fAXyDg\/HOtDZq5omimB0XiPx3BjOazNaAu3IKkMpOw8wCiqE\/5vVsGGzMwhUmqbABcqw+R8RDujV5tBUoraRCUukoJwpl7O43jdIwX6JvHN4xPu5qs4iTSKdQXmX5EtAwYfS8I9Jh0dNwJH4bSFUI796XMXliY252XvRHRM\/yLJdtBy1hHYAeKLou5Z19yGgTv15BgO3AtLPrPDrNanOceDtJN8ex8OLxVoXyyqdgBrbQMQGdOheTrpu7CzBF4c0tPlol4Ff7DafS1Kv\/ekfv0DnNFPLYuXUeEJoWKNQYsE2osrpLekt1cBV9HIwe\/KiNO0eq76WWhRzP\/Xn6mV12IA00+PQQkKQ6EgE29d1i4qS6X9tCjm\/txDc2nlBNZxGHgmCgW7URZHquIK8QJqAaTdvChuHabDq4CJ557elMHlq83iYmcioZkVS9A95FEiPMFASWnb5uMVxhLPUT626bEcXd85larD\/xcXCsuYIC5MeRutEvWTEwEbp5dirit+0Q+kGzlcngDO8OjfSxCS32QSGqCC3gpGhnlcVCSNvzTc\/bEpbQpfR+QF3Pcgk8lje5+acI5U4HmPxMy8o+PxudrBSFuk9\/\/oq99LDR9Stxcro8qzeCViFoPDxqHWC+XgmgCFMRuMQm3FwutCjNDRR0nKXCbxk\/hWrz5E0EiJNzUdaPSXg38DFv1HwoU1NJ0LxFCyL+YGHbsTn3muYVFZc9+dcCLcakRmwwDKdrPTwVgdoAlEN3YgNcsuRV5ts74Vf29sM436H0nTD8SyB5gFnbKJaBQ6XkbJ75nyS34p+DuVO6\/YR1XRyjbnb+rbDg6UGg8Mqyii53rYCLZnAWnM3QXBE2hbNpH4Gl\/x18ByIRVsqlRPC8hpuGTa1\/yqzEV1iX+vedOwY6qOS+3azxJbXlaDfAWdH73X8uyRRjg5Jp4DDiWzXAVnFPXA2vF6v7w\/nUU3b\/4JakCQHHCJ2qQaVvjUSX9BuU4+hG2sxbg\/G0dXZViGMY14KTm9cSagOeo4nk+WAiC7nUpK79XYoWrONCe6lSBl9dmvBgPs0Gk3Iuc9o6U5ijSshS80ikTBGouwrHRmprClhsYp65qdFH30C8CLbwZU0SWJkQxFrii74XltsKw7Wv29eNgGihWQ02djuULkPt1v5nqP1629LvPRA7n0UpBr1I3OQ\/rVlb9kB8RSi+DmGlvGemSSjIZ2SpOlK4QKKs0OHaICzNPDlQcLM1kQoXMiNRs5KDhP\/QY+qAs\/IukQgHs16qIuHCY4uEZWl321d2vydUgzOR7wymeepbWDlqqeuG2CtYgZuflyb+DdoUuhPhbBWUSucjb7Q3nIHtkHlsrWo+fbkwAqNrnRCZ6jjs63lXvfNnY\/4cKInyIu0MgYR5YItcN4eXlbjYyFMott8gtjdij63hoTTh\/qeLbqHkWGyGSxe03eXQ+sEDR0cywF\/SPrsy1q1m7tCLrQ==","iv":"b0b12fb17b488a1bedb41abafe9bfa90","s":"5c6c861627024d69"}
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