Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"314e4b7007c562c5a987864ceaba6a29","s":"64c5f21e64ab4b49"}
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