Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"80094812be69ed30555c9408ff11e88e","s":"66da4e42b42b7c6f"}
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