Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"3566c237e02b4aad7e5b351f7ffa9856","s":"d32c4049971a967b"}
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