Marketing
April 2, 2018
Kenzo's "Yo! My Saint" short film. Image credit: Kenzo
By Staff reports
Luxury audiences are becoming more diverse with each passing year, and luxury brands need to update their advertising campaigns to match.
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","iv":"5b96f035d09f3dd614670b3d6d81d533","s":"85bffcddcb99f745"}
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