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Nov. 14, 2024
  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  8. Belmond to launch new luxury sleeper train in England, Wales
  9. Neiman Marcus honors Leonard A. Lauder in New York City
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Internet

Top 10 luxury brand social videos of H1

August 13, 2012

Prada's A Therapy film

 

By Tricia Carr

Luxury marketers upped the drama in their video strategies during the first half of this year by creating social films that likely helped them reach commerce, lifestyle and loyalty goals.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Capri Holdings, Tapestry abandon plan to merge
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Belmond to launch new luxury sleeper train in England, Wales
  9. Neiman Marcus honors Leonard A. Lauder in New York City
  10. Diageo launches new division for luxury brands, experiences
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Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
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