Multichannel
April 2, 2014
Marc Jacobs' Daisy
By Jen King
Social campaigns in the first quarter of 2014 worked to familiarize consumers with particular aspects of a brand’s identity and values.
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","iv":"c03f1628697f04378130ccff1498bc83","s":"bf16dd6e4f628cfa"}
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