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Multichannel

Top 10 luxury brand multichannel efforts of Q2

July 1, 2016

Alicia Vikander, W magazine April 2015 Alicia Vikander, W magazine April 2015

 

By Forrest Cardamenis

Van Cleef & Arpels missing brooch 185As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.

It is not enough to silo marketing efforts into individual channels and hope that consumers will see them; instead, campaigns must span a wide range to allow consumers a fuller picture of the brand. Recent multichannel efforts often saw brands interacting directly with the consumer hoping to integrate themselves into her life, while others sought more creative ways to simply share news.

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  1. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
  2. The future of successful luxury brand collaborations
  3. Donatella Versace steps away from creative director role at Versace
  4. Boucheron launches Serpent Bohème Vintage collection
  5. ‘It's Always Burberry Weather: London in Love’ celebrates city romances
  6. America now home to nearly 40pc of world's wealthy: Knight Frank
  7. BMW of North America renews BNP Paribas Open partnership
  8. YSL Beauty flags signs of intimate partner violence in new short film
  9. Hudson’s Bay to restructure business in Canada as operations continue
  10. Rue La La makes private sale shopping accessible on Android devices
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