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Multichannel

Top 10 luxury brand multichannel efforts of Q2

July 1, 2016

Alicia Vikander, W magazine April 2015 Alicia Vikander, W magazine April 2015

 

By Forrest Cardamenis

Van Cleef & Arpels missing brooch 185As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.

It is not enough to silo marketing efforts into individual channels and hope that consumers will see them; instead, campaigns must span a wide range to allow consumers a fuller picture of the brand. Recent multichannel efforts often saw brands interacting directly with the consumer hoping to integrate themselves into her life, while others sought more creative ways to simply share news.

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  1. The future of successful luxury brand collaborations
  2. Air France raises bar with redesigned first-class cabin debut
  3. Hyatt introduces wellness advisory board
  4. Cartier dominates secondary market as top luxury watch brand: Chrono24
  5. Gucci to host Bamboo 1947 exhibition in Shanghai
  6. Regulations, supply chain risks push brands toward next-gen materials: BCG
  7. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  8. Panerai appoints new CEO
  9. Lalique opens five-story flagship in New York
  10. Kering awards sustainable innovations in Tokyo
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