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Multichannel

Top 10 luxury brand multichannel efforts of Q2

July 1, 2016

Alicia Vikander, W magazine April 2015 Alicia Vikander, W magazine April 2015

 

By Forrest Cardamenis

Van Cleef & Arpels missing brooch 185As technology has brought consumers closer to a connected world, brands have responded by increasing touchpoints to maximize visibility.

It is not enough to silo marketing efforts into individual channels and hope that consumers will see them; instead, campaigns must span a wide range to allow consumers a fuller picture of the brand. Recent multichannel efforts often saw brands interacting directly with the consumer hoping to integrate themselves into her life, while others sought more creative ways to simply share news.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Women now represent 13pc of global billionaire class: Altrata
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. Pomellato reveals exclusive residency at Bergdorf Goodman
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