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Multichannel

Top 10 luxury brand multichannel campaigns of Q2

July 5, 2012

 

By Tricia Carr

Marketers such as Burberry, Four Seasons, Hugo Boss, Lexus and Michael Kors spread their latest brand messages via traditional and digital channels during the second quarter of this year to pick up the pace against competitors that focused on one channel.

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  1. Balmain enlists virtual faces as brand spokesmodels
  2. YSL Beauty explores boundary-breaking heritage through scent
  3. Longines elevates actress Jennifer Lawrence in chronographic effort
  4. Off the Cuff: A Q&A with eBay's Mari Corella
  5. Luxury Unfiltered: How AI undermines the essence of luxury
  6. New campaign launches Balmain into beauty
  7. Leading with pedigree, Range Rover promotes plug-in SUV
  8. Waterford Crystal adds new design to New Year's Eve ball
  9. Prada, Miu Miu open first Indonesian locations
  10. Carolina Herrera instills confidence in consumers via seduction rulebook
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