Mobile
October 2, 2015
Image created using Louboutinize app
By Sarah Jones
Brands are increasingly leveraging mobile's potential to connect with consumers in a memorable way, whether over shared interests or widely celebrated events.
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","iv":"8f8474ddeab794175251b69dfbe8d491","s":"a30a83492eaa5734"}
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