Marketing
July 15, 2019
Net-A-Porter has launched Net Sustain. Image courtesy of Net-A-Porter
By Staff reports
Luxury labels are looking to the future by positioning themselves as inclusive, thoughtful and authentic in recent branding efforts.
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","iv":"c274a8cc8c355e6eedfe46356e8e4d36","s":"85607a5cc24174a9"}
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