Marketing
July 15, 2019
Net-A-Porter has launched Net Sustain. Image courtesy of Net-A-Porter
By Staff reports
Luxury labels are looking to the future by positioning themselves as inclusive, thoughtful and authentic in recent branding efforts.
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","iv":"80e2657d78fa584ea77d2d601060c122","s":"422b69452c971743"}
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