Marketing
July 15, 2019
Net-A-Porter has launched Net Sustain. Image courtesy of Net-A-Porter
By Staff reports
Luxury labels are looking to the future by positioning themselves as inclusive, thoughtful and authentic in recent branding efforts.
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","iv":"5520d9bfd4fec18a1116f47e2161cca0","s":"a4aebead05e7f01b"}
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