Marketing
July 9, 2018
Valentino is part of Alibaba's Luxury Pavillion. Image credit: Alibaba
By Sarah Jones
Luxury is continuing to ease into ecommerce, leading brands to create new retail experiences through technology.
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","iv":"e89f95d04e11a936b9a2de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