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Multichannel

Top 10 digital luxury marketers of Q1

April 6, 2012

 

By Rachel Lamb

The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.

Automakers and retailers moved away from traditional marketing and experimented with blogs, microsites, hashtag campaigns and engaging videos. The most successful luxury brands tapped digital marketing to their advantage to make sure that consumers could be engaged on every digital channel.

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