Marketing
October 4, 2018
Portrait created by GAN. Image credit: Obvious
By Brielle Jaekel
Digital has become such an integral aspect of marketing and connecting to consumers that the luxury business has used technology to flourish with new ideas and methods of retailing and branding.
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","iv":"10b77e12fd7ec5e7e89d671f220b20cd","s":"b1a89f4701766b40"}
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