Marketing
October 4, 2018
Portrait created by GAN. Image credit: Obvious
By Brielle Jaekel
Digital has become such an integral aspect of marketing and connecting to consumers that the luxury business has used technology to flourish with new ideas and methods of retailing and branding.
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","iv":"e55e5cbd8f10356bb014ac99484425a4","s":"07af7cedb560cd2f"}
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