Marketing
July 11, 2019
The Sims x Moschino campaign. Image courtesy of Maxis
By Staff reports
Luxury brands are leveraging digital tools, from gaming platforms to reimagined Web sites, as they seek to attract more valuable omnichannel consumers.
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","iv":"498c75ac253a9271c93bc437d001caa3","s":"1124d98824811cbf"}
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