Marketing
July 11, 2019
The Sims x Moschino campaign. Image courtesy of Maxis
By Staff reports
Luxury brands are leveraging digital tools, from gaming platforms to reimagined Web sites, as they seek to attract more valuable omnichannel consumers.
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","iv":"b86c3af13ff09bcf100d29f1be4d89bf","s":"914f3a7713149370"}
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