Marketing
April 8, 2019
Chloë Sevigny is among the first personalities featured in Farfetch Communities. Image credit: Farfetch
By Staff reports
As more of consumers' purchase paths center around digital channels, brands are responding with editorial ecommerce experiences and simplified ordering.
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","iv":"9f4410e713aa432f827ea771aef845cb","s":"96ef5ac154c7d488"}
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