Marketing
April 8, 2019
Chloë Sevigny is among the first personalities featured in Farfetch Communities. Image credit: Farfetch
By Staff reports
As more of consumers' purchase paths center around digital channels, brands are responding with editorial ecommerce experiences and simplified ordering.
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","iv":"ef1fafa160d71997f5855bce11343326","s":"ba3d5f9697b70771"}
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