Marketing
December 27, 2017
Mobile and digital efforts were all the rage in 2017. Image credit: Longines
By Danny Parisi
Luxury brands today have an ever-increasing variety of digital tools available to them, with technology offering new ways to connect with their customers.
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","iv":"ee8c3832e7d82879b2e2aa3cdc79ab19","s":"14fd81e0d3b8b7ae"}
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