Marketing
December 27, 2017
Mobile and digital efforts were all the rage in 2017. Image credit: Longines
By Danny Parisi
Luxury brands today have an ever-increasing variety of digital tools available to them, with technology offering new ways to connect with their customers.
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","iv":"c1a6c404fc01e7141e13a53822541e9e","s":"b42a3770e5d11fe9"}
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