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Dec. 23, 2024
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Marketing

Top 10 branding efforts of Q4 2018

December 28, 2018

Burberry Her fragrance Burberry bottles up the essence of London in Her fragrance. Image credit: Burberry

 

By Staff reports

While luxury marketers have taken to digital efforts to better connect with consumers, others are going back to the drawing board to reestablish brand identities in a competitive market.

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  1. Mood of global millionaires in the pandemic-era
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  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
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  10. 2024: The challenge for luxury amid global and regulatory changes
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