Marketing
April 6, 2017
Image from Petra Collins' Gucci film
By Brielle Jaekel
Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats.
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","iv":"21e3d9e7b041e75f40046771dc6a87e6","s":"bad7c241f0495f48"}
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