Marketing
April 6, 2017
Image from Petra Collins' Gucci film
By Brielle Jaekel
Multiple platforms have arisen as a pillar for luxury marketers to make a connection with consumers through various tones and formats.
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","iv":"49ce56bf401b7909ba5a2d4e7a7a7211","s":"e265776129cdef92"}
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