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In-store

Tom Ford exec: Successful luxury brands keep control of their product

April 23, 2013

 

By Tricia Carr

DANA POINT, CA – The chairman of Tom Ford International who spoke at the American Express Publishing Luxury Summit 2013 said that brands must create collections that resonate with luxury consumers before jumping into marketing, public relations and retail efforts.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Happy Holidays!
  3. Mood of global millionaires in the pandemic-era
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Desirability, operational efficiency key to luxury brand growth: Accenture
  6. The RealReal opens retail location in Houston
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Quarterly sales down at Versace, Jimmy Choo
  10. MGallery Collection wins Grand Prize for luxury tourism
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