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Fragrance and personal care

Tom Ford anticipates the future with latest beauty launch

March 7, 2018

Tom Ford's Extrême beauty collection. Image credit: Tom Ford

 

By Brielle Jaekel

U.S. fashion label Tom Ford is going to extreme lengths to promote its latest highly pigmented beauty line in a cinematic spot that views more as an exciting print campaign come to life.

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  1. Christofle spotlights two centuries of innovation at Paris' Musée des Arts Décoratifs
  2. Dior welcomes first beauty boutique in North America
  3. ‘Shifting consumer mindsets are set to enable longer-term premiumization’: report
  4. Luxury brands losing ground with younger audiences: Bain
  5. Lexus logs 25 years of 'December to Remember'
  6. Kering launches Generation Award X Jewelry to support sustainable design
  7. Gucci channels spirit of giving
  8. Trinity Investments acquires The Standard, London
  9. Vestiaire Collective partners with influencers to combat fast fashion
  10. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
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