Sports
July 23, 2021
Omega has been the official timekeeper for 29 Olympic Games. Image credit: Omega
By Katie Tamola
Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.
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","iv":"2fe743eed6b5ee97439e8cd9c9bc0eb3","s":"801028ed1f760ffd"}
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