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June 11, 2025
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Sports

Luxury makes presence known at controversial Olympics

July 23, 2021

Omega has been the official timekeeper for 29 Olympic Games. Image credit: Omega

 

By Katie Tamola

Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.

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  1. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  2. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  3. Is the sea of sameness killing luxury?
  4. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  5. Kering Eyewear acquires Italian manufacturer Lenti
  6. Tag Heuer circles back as Goodwood Festival of Speed sponsor
  7. Gucci uplifts GG Monogram in throwback campaign
  8. Longines confirms appointment of new CEO
  9. Maison Margiela takes stab at sustainable status in new content for ‘Replica’ refill debut
  10. ‘Sustainability is no longer an option – it's an expectation’: Bain
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