Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
{"ct":"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","iv":"8c8c6d2094f24f188b2b9c96d77bb6e8","s":"a1894520c2c39b35"}