Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
{"ct":"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","iv":"433cea4b5763be93f7f1a035af2c17a1","s":"f730c572eb79759f"}