Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"82e313f028c53bfb98a8c780b769712e","s":"510215a4a4f2b95e"}