Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"d9fa5c9cd414edbc7db271627caf48c9","s":"b82d118a839ddc9b"}