Mobile
December 20, 2010
By Rachel Lamb
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand's strengths.
{"ct":"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","iv":"cbd3a0dbeecd8d8f63004b26fbea1715","s":"635ec0b29b482861"}
Share your thoughts. Click here