Mobile
December 20, 2010
By Rachel Lamb
Leather goods manufacturer Tod’s is targeting affluent female travelers with an iPad application that uses multimedia content to communicate the brand's strengths.
{"ct":"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","iv":"991fe4e007ea9dc2e3372fba77eae189","s":"2f2f37c3544f659c"}
Share your thoughts. Click here