Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
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","iv":"5f19679a9178bb375e1ea5e679fc87db","s":"4b6466f92ca543fc"}
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