Multichannel
October 18, 2012
By Tricia Carr
NEW YORK – A Tod’s executive at the Luxury Interactive 2012 conference said that affluent males are twice as loyal as female consumers and can be reached best via email, brand partnerships and a lifestyle-based digital marketing approach.
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","iv":"3d9c703f1bc28f4ad89a90cbab9ab49b","s":"9da2ba0e72c5c5e6"}
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