Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
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lgCuTRME0UbThqMJbCiwNCYcVut4s5yA151oWq0k1PcBawwtAi9FnGlibRqIzAsAQ3T0qJXfwG2YpqM\/Riz3RlptYYHGdafYGVM6PCUEZV9ZyC9YUK3HsabSm9CI66yf3L3wRDqblcQBFjdxdRBCJGKBHK1kBGBJoX2dRCF4PRfLX8Gdr\/+Dj2O0FORlBAAyHkf+IdaoaiI7UboLlK+NuZy7CPkb+lFyFWqdZWQc\/xwrJYbUGXtsASrAhpPRyyJv2IdCQI08UOoYg1XCVcpUhl2dCJ8a9IFET1v\/FUmL08xaG\/DkC7TbrPKshEZWfdbNdZe6EUtKdjMAxJdZLDBl03+BqE+hgr7H9grkAp28R7YDKioXiMd57l+yGdS4D81NPnz34lOrauwOGbHwWfMOej0GvkxCwjuAhVFtGjB0PlmFgB7Y5YamFw7gLZ2n+18mhJ+PMVPxA5R08kms6pgmcicMJd+7AEKhRKSMYZ1w+yyAeb6xonFkoeCht2zLfh1P2N31FZCXwrURA2YcAP0RQ\/akbHj4mB8g8nyO9juojFTWpHFE2ZYL2tnyyopIyXBY0MnIojmZcF\/YMoiU0SlS5XTImHl1qVkXV0\/ST6txAaNQqMGGMDmGPhwFxipzGJ3EHoNTJ1+uK\/pD25rzLcp4J1L5iWg7AYhMG1ZjUadewswRLcbfo4N46K\/mVrAlMNhIDydfDsv3A3r3SZ+jbuEde2Szi7wfDME3Wzbcw9UCEc1S\/052dkFga1PnB4B8n0GnpdIPPUqoxzIUrBQflZ\/8gFwsvMSDQwxGln6ayuBa84zgeL5m7VTQQEeeQrWlWdcncWeaMYBYRQrUgrTcQowQ9oUx08aZcDlEq6UBlFTfjCYKkFhnILTMdVIQmvTa2pFIT98KKjhfFNfDozhhNAdPnd7x2zgD5+2TQpExaEilQ2mrZ14R\/Ha3p0w8HrgAyN81cB8jm4eMckq7klUClCFHATXEONP1cqk4tw2dLpueFX\/QVVNIuxhVeCtjzQeIXYXm+YMaMEpQ0SYX7QkOPQQUPJ4FlxKcmxrFTtXBjZSJpXmrvZdAK6THdhiQTwAnws4lpHIH\/d8jBH7jC9GWvQJxlB4bqk5y0xxuJzz7TmwYE5wRJ7UzrCmYtvavV4JheRU4+BtdcRa2\/37l5S9xlg0FM+i572VMmlOsQbSJPR1CXAuB\/9q+I6E9k6CcYTdyHff\/JRhwr27vFtczb4+uPQfNP2OYMTayiJCdPWMRZQ62Ed22e0A6wkuv4JQju7ZLiMDyq2XNGwQD6kqsLJj6IyFqOJ85ucfP4I2o4QRglTUjBnbGsTwsDWJV7rbC\/PuiKPcb8nlD8IVNnjST8swn1tuBYVRiwMZCMUQ5caCMB6TDG+LPBGvzOQoaLT6iEn6VJeYOAaTiYI+amrks5yjgJUcAHJBkddvmyEl0lf4QAIdfOB54smMtuS9JgtKJiaq0bIDOrXeqeWIrCPEETgj41L88GjRvFtXrFn029i3k\/B2CFCgplIPCsYBScy4s5RTomw4OqCqbplAAsLCz\/8WH0rrGtWyLh+X8nWSWfQ43vHlYholvdSg4xmJrYFvbxC9b15Yr5EpPkzckK6fXi9C4SmRNeMEoFgn7jUMbf+VBBqY5uwcoKeuLcMHt9kyhSp1FEQRrzpdH43+Bq6UOhQQnHtxAgFubbG86LE3dAcj2C7rdT2\/X\/xuzqwMSTAfS5zEmlkT7afGyQ\/CbmSriGCnJsNAORmE8UE0cpQqCTurabtS5i302kVul2O6K\/WIFDpH4xNClwvAONVRFKwOvLnbR8Q8RDVjz\/vaobf4q7YOJTkpaWQ9pKWWGZCxNB33KY3r6ZldmNf2ACJEMx9zzTky1Ro66FR8FchlxVeXdCKzV1DYzGcLkDtDP8Eevie7PDXL8ciY6kVaJC4Kbd\/g17vhkGqkOOHqRZA6FA9fuTguGdvZyqw4bF6+SWiy6NpOPgmuZx1dtotXlPT2+O8jWiUxJ5AMb5Bi7OvtSXofMdERrGjRuxRZ4t\/6foXXKQmL3N\/r8W\/39DpvJ0n8G9aE0wsUK21EAOUicuCYe7V2ahoQAawsYriq9n3cDlgivYQ+v276Ju2xyyj9ewTQxCyH4OeR6M9BPeaCu5SDu90hvfslY4Rp6+zlI8nDKn5GxfLqaVIXswoFCCZhVXWo7o38jzP8Gc\/B5Wj0\/ZDK6GoFQV6mX0OYpdwS3lhYXBZX7XRCbeK\/KuPQmslyZBTA1h0jp1KlagTV3qumXpNSw8jhEswQzfA\/4ma3XXrsLttOcCA0M7FCYS1TVDwbEnTCB+e7swU0bb2Nx8m7ex1bO3MWQEhtfdRz\/RenalvuuAaSTTjXS\/P9xZ1TQAcBmlWMNdz+O8UMUrCnGMr2iBN1lHdvjxN5ZJUdkFdAW4LknF58cX7\/e8gL\/HufvIK8Y43GQK3RCcPL1DxbX29zcD3heX3erJgI2eJcGnkHCDr1VDMPfuU2n1Fcm4dU5116wYvLIwDBzoxH4guxoTn+pCwlLcmCLiuR0wwN71WsbU6ZtWmnmT9bOWC49Ul\/udoi+tZbaGqW50fgUGYQcDJIeOPAYM9RsN+TIDj+Z8PhpDHyOQgR6jYl3gsqG9Jp0y9QlhbilgbvysYlRzgWq5oN7w6SSgXSVbKgz9+Dw9C2DJLLNXhG0fHC6L0G+s2YlFpu1sQt5tKVhPOsHIJGm56K7pU1ZBm4T+yaIpaccJ9A+BiWaoIBLa6B8iDLZi99MFJQfJtlSHe2WDOl3Mv7T+tcZceXkPtXjIxyc6NbX0GaNB0AvjLDIA2ku2LAVPTv5L5KLvOTEHCUe8c8Z1LRVbVuQQrxLUjgqEL\/nhg+prjAAfgG72eMP5TKRjvgq+bhnKbGrvSIhz3KHFjohVVFmVWq1Mv55svUWw6QTrVBSqzRO+oDiPW8xWNsJL6izhBzYlW86mhexnAw1xa0BJqptJF0+JK3tc5vc6tHP4y44Bc8SvvoIX9u1c6TDMj1ADZY4V4\/96kWoK3P9bcFFLd8SOBzzir1YW4Y0TzZIl2d2tnGy7Cg9i9a2ac7x4fYh73h6rq5nNsGdRxIoFocxat\/m1vOwzowggD75j3bfZEuMeH5qqpf0TqwGtYNoGGBajns4z4F3SmQkiDuTKzgi7bJPDKU3aUqbeZWb2H90TE\/ZNsfuOzlRCHKRQ0rC6EABUjgFj+XgJ\/CGxHZSjGaFeDDD67yhPUwgBODRXE3BPp\/yM9Zu+XukmUAipjsiHRq7zOlUQfYvg1feUMUJPE5+0imCqi4uXQMY700PhFNh\/PCsWrci8OpETE=","iv":"bd5a5af4055d14c1d2641e3c89eb8655","s":"a3a14e125b7d6137"}
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