Multichannel
September 11, 2012
By Rachel Lamb
Leather goods maker Tod’s is using channels including print and Tumblr to market its new capsule collection called Tod’s No_Code, a collaboration with Jefferson Hack.
{"ct":"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","iv":"c22eeeab6d0d8d9b6bf9684da998f840","s":"c9f0008569ccd080"}
Share your thoughts. Click here