Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Louis Vuitton opens applications for biennial Watch Prize
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Ambassador-led storytelling carries holiday campaign from Boucheron
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. 2024: The challenge for luxury amid global and regulatory changes
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Louis Vuitton opens applications for biennial Watch Prize
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. Ambassador-led storytelling carries holiday campaign from Boucheron
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. 2024: The challenge for luxury amid global and regulatory changes
VIDEOS
More Videos

MORE IN Apparel and accessories
EssilorLuxottica establishes Inclusion Committee
Dolce & Gabbana, Skims release limited-edition collection
Kering slots new CEOs in at Saint Laurent, Balenciaga
Gucci channels spirit of giving
Louis Vuitton goes big with temporary NYC store
Vestiaire Collective partners with influencers to combat fast fashion



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos

Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize
Women now represent 13pc of global billionaire class: Altrata