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Apparel and accessories

Tod’s blends UGC, branded content in multichannel series

May 28, 2019

Katrin Thormann rides around New York in her Tod's. Image credit: Tod's

 

By Brielle Jaekel

Italian fashion brand Tod’s is lending support to consumers who let their feet do the wandering in a new adventurous series that blends influencer and user-generated content.

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  1. Audi propels Santa into the future with electric sleigh
  2. Balmain enlists virtual faces as brand spokesmodels
  3. Tiffany & Co. acquires historic Titanic timepiece at auction
  4. Rolex partners with Melbourne’s National Gallery of Victoria
  5. IWC social snow globe stirs up winter memories
  6. Gucci, Adidas tout retro sportiness, chicness in new campaign, collection
  7. Rémy Martin toasts to the good life with new XO campaign
  8. Tiffany keeps it simple to attract interest in New York Times ad
  9. Dolce & Gabbana opens 16,000-square-foot flagship in Saudi Arabia
  10. Iris Law stars in Versace’s Dylan Purple fragrance campaign
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