Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"403a2d532fff884ef0a1c117a67fca73","s":"3843d981b206be03"}