Leather goods manufacturer Tod’s is targeting affluent consumers with an iPad application that explores the craftsmanship and the collaboration between the brand and Milan’s opera house, Teatro alla Scala.
The “An Italian Dream” application shows each step of the creation process of Tod’s D-bag and Gommino. The application allows users to browse collections and view virtual themed lifestyles.
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","iv":"44315159d7a304e1ff95ff9b8102d892","s":"1c21e36aba03a4e1"}