Mobile
October 15, 2012
By Tricia Carr
Footwear brand Tod’s is spreading its “Italian Portraits” photography book and digital efforts via mobile with an iPhone application that contains an image gallery and additional content to let users get to know each male personality in the campaign.
{"ct":"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","iv":"dabb46ef188f4fb8d225edbf765763f8","s":"e4f322e00b316e84"}
Share your thoughts. Click here