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Retail

Tmall Luxury Pavilion game sends virtual ambassador around the globe

August 26, 2019

Noonoouri "went" to Tokyo for a Mulberry partnership. Image credit: Alibaba

 

By Staff reports

Chinese ecommerce giant Alibaba’s Tmall is looking to drive engagement among its luxury customers through a game featuring computer-generated influencer Noonoouri.

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  1. Ferrari, Chivas Regal forge multiyear partnership
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  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. Dior goes for gold with flashy J'adore campaign
  7. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  8. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  9. ‘Copy Nothing’ campaign defines next era at Jaguar
  10. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
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