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Apparel and accessories

Tmall links with NYFW to bring US designers into China

September 13, 2017

Opening Ceremony pre-spring 2018. Image credit: Opening Ceremony

 

By Staff reports

Ecommerce giant Alibaba’s Tmall is helping U.S. labels make their entry into the Chinese market through a partnership with New York Fashion Week: The Shows.

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  1. IWC social snow globe stirs up winter memories
  2. Luxury consumers trending toward goodness in purchases, values
  3. How can luxury brands tap into the back-to-school season?
  4. Balmain enlists virtual faces as brand spokesmodels
  5. Rejection of Cult Gaia handbag design points to high evidentiary bar for trade dress protection
  6. Stuart Weitzman names Kim Kardashian as global ambassador
  7. Preloved items from Hermès hold highest resale value: The RealReal
  8. Rimowa takes animated approach to holiday ads
  9. All-electric Mercedes-Benz pushes 'Defining Class' campaign into modern era
  10. Tiffany keeps it simple to attract interest in New York Times ad
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