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Retail

Tmall leverages see-now, buy-now capabilities for marathon fashion show

October 24, 2016

Promotional image for Tmall's 11.11 Global Shopping Festival Promotional image for Tmall's 11.11 Global Shopping Festival

 

By Staff reports

Burberry and La Perla were among the luxury houses that participated in Tmall’s large-scale fashion show hosted as a kick off to the 11.11 Global Shopping Festival.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  4. Ferrari, Chivas Regal forge multiyear partnership
  5. Bentley renovates countryside estate in Cheshire
  6. Baccarat pulls incoming CEO from Printemps
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Roche Bobois furnishes boutique resort in Turks and Caicos
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  10. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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