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Retail

Tmall aims to further elevate ecommerce shopping with Maison concept

December 21, 2018

Bottega Veneta is one of the first brands to open on Maison. Image credit: Alibaba

 

Ecommerce giant Alibaba is giving luxury houses a new retail format within its Tmall Luxury Pavilion, which is designed to more thoroughly connect the online and offline shopping experience.

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