Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"c7be0dde62418f1f15a262a98a5a95df","s":"97d63746c22329f5"}
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