Multichannel
January 15, 2015
De Beers diamond rings
By Jen King
NEW YORK – In times of political and socio-economic turmoil, a brand’s resourcefulness and tact can help secure its standing in consumers’ minds as they work through a troubled time together.
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","iv":"ec4faca1bb8e41b370c7160e45cd3cb3","s":"24532b108cf0612f"}
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