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Nov. 14, 2024
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Software and technology

TikTok experiments with livestream shopping in social commerce push

February 11, 2021

TikTok is gearing up to launch a livestreaming shopping feature. Image credit: Getty

 

By Katie Tamola

Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
  2. Luxury Unfiltered: Crisis or opportunity? Why luxury brands must focus on strategy, not fear
  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Belmond to launch new luxury sleeper train in England, Wales
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Diageo launches new division for luxury brands, experiences
  10. Meta drops price on paid subscription tier in EU
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