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Software and technology

TikTok experiments with livestream shopping in social commerce push

February 11, 2021

TikTok is gearing up to launch a livestreaming shopping feature. Image credit: Getty

 

By Katie Tamola

Short-form video sharing platform TikTok is exploring an expansion of its livestream shopping events as social media moves in a more transactional direction.

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  1. BMW sets record with funds raised for education at playoff event
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  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  10. Quarterly sales down at Versace, Jimmy Choo
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