Software and technology
October 1, 2021
TikTok Shopping gives brands more ways to sell products. Image credit: TikTok
By Nora Howe
Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.
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","iv":"0cb451a8335c4f221ce939fec8c4a0b8","s":"ee99762e3f5100cd"}
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