Software and technology
October 1, 2021
TikTok Shopping gives brands more ways to sell products. Image credit: TikTok
By Nora Howe
Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.
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","iv":"c0ecf460c5f0a384c54d91b1f00f1fdd","s":"10cd61870bd25a09"}
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