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Dec. 21, 2024
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Software and technology

TikTok joins the ranks of social shopping

October 1, 2021

TikTok Shopping gives brands more ways to sell products. Image credit: TikTok

 

By Nora Howe

Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Wearables, AI at forefront of 2025’s digital trends: IMG
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. 2024: The challenge for luxury amid global and regulatory changes
  8. John Galliano leaves Maison Margiela creative director role
  9. Rebag reveals influence of celebrity style on secondhand market in 2024
  10. As Notre Dame reaches restoration milestone, Dior crafts couture moment
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