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Software and technology

TikTok joins the ranks of social shopping

October 1, 2021

TikTok Shopping gives brands more ways to sell products. Image credit: TikTok

 

By Nora Howe

Short-form video sharing platform TikTok is cementing its value for brands with the introduction of social commerce, after becoming a springboard for products and brands through its organic community engagement.

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  1. Luxury Unfiltered: Intimate storytelling is the new status symbol in luxury
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  5. Kering hands CEO title to former Renault head Luca de Meo
  6. Introducing ‘Heirloomcore’
  7. Comme des Garçons sets up shop in Sao Paulo
  8. Dior creates ceremonial window displays from scratch, with scraps, for upcycled exhibition
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