Fragrance and personal care
May 10, 2021
TikTok beauty trends are accelerating consumer interest in specific products and services. Image credit: Stylight
By Nora Howe
As summer quickly approaches, beauty consumers are turning to video-sharing platform TikTok for new trends and products suited for the warmer months.
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","iv":"4a5bc53cc8370c5619fad03ee4e438c0","s":"c7e4f979432d4a48"}
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