Fragrance and personal care
May 10, 2021
TikTok beauty trends are accelerating consumer interest in specific products and services. Image credit: Stylight
By Nora Howe
As summer quickly approaches, beauty consumers are turning to video-sharing platform TikTok for new trends and products suited for the warmer months.
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","iv":"b5707c54417f7dffee16fb89f746afbf","s":"9bbd0d632ccc63e0"}
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