Fragrance and personal care
May 10, 2021
TikTok beauty trends are accelerating consumer interest in specific products and services. Image credit: Stylight
By Nora Howe
As summer quickly approaches, beauty consumers are turning to video-sharing platform TikTok for new trends and products suited for the warmer months.
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","iv":"9d595111558959bcb8c625c4da791a8b","s":"3e818131350bd950"}
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