Fragrance and personal care
March 22, 2023
The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics
By Emily Iris Degn
TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.
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","iv":"4556c469fc14d5620dbad7af180f5632","s":"d682df1689027337"}
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