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March 20, 2025
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Fragrance and personal care

TikTok creators key to luxury beauty’s current boom: Launchmetrics

March 22, 2023

The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics

 

By Emily Iris Degn

TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.

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  1. The future of successful luxury brand collaborations
  2. Air France raises bar with redesigned first-class cabin debut
  3. Hyatt introduces wellness advisory board
  4. Cartier dominates secondary market as top luxury watch brand: Chrono24
  5. Gucci to host Bamboo 1947 exhibition in Shanghai
  6. Regulations, supply chain risks push brands toward next-gen materials: BCG
  7. Luxury Unfiltered: How high-end brands lose their spark – and how they can get it back
  8. Panerai appoints new CEO
  9. One&Only brings Dr. Barbara Sturm treatments to Los Cabos
  10. Louis Vuitton presents 2025 Australian Grand Prix trophy trunk
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