Fragrance and personal care
March 22, 2023
The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics
By Emily Iris Degn
TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.
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","iv":"73b6701d297009d1d98e0b68abac1702","s":"3852d541b2a67d09"}
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