Fragrance and personal care
March 22, 2023
The report reveals that beauty brands that embraced influencer endorsements saw better profit returns than those that focused on traditional celebrities and media sponsorships. Image courtesy of Launchmetrics
By Emily Iris Degn
TikTok influencers have more sway than ever before, as consumers increasingly prefer seeing their recommendations over those of celebrities.
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","iv":"6ea6a6ffad9ee326d8b95abe49e2ae7a","s":"c4f91270892827c4"}
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