Marketing
December 16, 2021
Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash
By Nora Howe
Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.
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","iv":"72cd77f98d4ed7f838b79b47a1d881fb","s":"e2c7661dae8bf266"}
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