Luxury Daily
The authority in luxury news.
Dec. 21, 2024
  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. 2024: The challenge for luxury amid global and regulatory changes
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  4. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  5. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  6. The RealReal opens retail location in Houston
  7. BMW models top luxury auto shopper poll, Tesla slides
  8. BMW sets record with funds raised for education at playoff event
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. 2024: The challenge for luxury amid global and regulatory changes
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Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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