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June 18, 2025
  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
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  8. Kering Eyewear acquires Italian manufacturer Lenti
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
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Marketing

Year on TikTok: Trends, brands that drove engagement

December 16, 2021

Throughout 2021, brands have tapped the power of TikTok to reach audiences in candid, authentic ways. Image credit: Unsplash

 

By Nora Howe

Short-form video sharing platform TikTok has emerged as today’s birthplace of online trends and movements, and a viral video can make or break a brand.

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  1. Accor teams up with soccer player Kylian Mbappé
  2. Louis Vuitton forges multiyear partnership with Real Madrid
  3. Luxury Unfiltered: When bronzes go bust, and why the art market is collapsing
  4. Luxury is about to have its McDonald’s moment
  5. Dior selects new global ambassador
  6. Louis Vuitton welcomes actor Jeremy Allen White as ambassador
  7. Off the Cuff: A Q&A with Charles & Co.'s Vicky Charles
  8. Kering Eyewear acquires Italian manufacturer Lenti
  9. ‘Gen Z is looking to reconnect with the world around them’: Pinterest
  10. Delvaux, Royal Museums of Fine Arts of Belgium restore artwork
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