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Jewelry

Tiffany’s artistic director debuts first jewelry collection with theatrical launch

May 2, 2018

Tiffany celebrates a first with multichannel campaign. Image credit: Tiffany.

 

By Brielle Jaekel

To start off a new direction for the U.S. jewelry brand, Tiffany & Co is taking to the streets of New York in a series of cryptic marketing pushes that dramatize its latest launch.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  5. Bentley renovates countryside estate in Cheshire
  6. ‘Copy Nothing’ campaign defines next era at Jaguar
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
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