Jewelry
May 2, 2018
Tiffany celebrates a first with multichannel campaign. Image credit: Tiffany.
By Brielle Jaekel
To start off a new direction for the U.S. jewelry brand, Tiffany & Co is taking to the streets of New York in a series of cryptic marketing pushes that dramatize its latest launch.
{"ct":"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","iv":"9be282e5162d5749d58b456ae82eadca","s":"d7250402d0f42b90"}
Share your thoughts. Click here