Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"83187bd8a2e8b8274c0761aee40e18a5","s":"a6293184fbc7c12d"}
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