Mobile
February 26, 2013
By Tricia Carr
Tiffany & Co. is triggering multiple forms of mobile engagement through a banner ad on The New York Times that lets consumers proceed to the jeweler’s site or download one of its applications.
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","iv":"894923aecc419e699423922af27035fa","s":"6bcdb75fbe2f67ae"}
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