Marketing
December 4, 2017
Tiffany & Co. has gained millennial love. Image credit: Tiffany
By Sarah Jones
Across most product categories, affluent millennials are largely divided on their favorite luxury brands.
{"ct":"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","iv":"9765ae4c9afa275a22d0bf5953dae852","s":"508901ca30e52b6c"}
Share your thoughts. Click here