Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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