Jeweler Tiffany & Co. is using social media to share its recently-launched site about love with the intention of luring in-love couples to store locations or to the brand's Web site to buy an engagement ring.
The site, “What Makes True Love,” was launched yesterday and offers stories and videos from Tiffany customers on how the couples met and fell in love. There are also sections for curated content from consumers to share love stories.
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DEtosFsh3WJxEngkuDPl+2hNKhwNCCWXODqZ\/ah6K7QxyHHzO0LYccto6VTbnAd\/q8qsXntG1bC+3P59P5jhLWzbVw\/X8w2pXn0WemjG4w1xswohiuZyYIJgOjtmt4Gh46r3Qnv+5M7K1j1mZjM+FVryEtCwWXKDwCN1\/\/8bpb57g5hdO+83zh8SkZcjVwsPjqawrOd8O1kwbAnlq\/AE67+gud2VMyYhq9vQiJ9RabkPtyn8EiT9Sg7Gzz8Rcs1KeLwiOhtuF5VOv35LrVjG+kiYHSYLDJ5eI0IUj232FDjcnAwp5rT+HhXOnpAfV8hpyNDwI6bjYPrCazux701TFzM9djsYGrttnAG2zuTN19gRELUyHds\/Ynj8HEXKIc1efRJodAcSsfYYrPzY4fi1hw8cAal8uflcxr1vt+fvmEGjanhUSToFOFUYlnj39Z9USi7d4EwV1YXtSqtp2EAwfVwodpZDwF\/a7ruqYd65QtO9Pp1xGyTVh5ex1SYQsJyUIBK26XU349GdIgATfCXkby8T+3GVBixgg+h+pMpepy4EAHM1A74OAziemVg5KyFxPvytLr8TKAQqoc8HDVW+o2zMYjgQm1MvjEOIJtoN+kHSEkcnvJoN1+Lk4Xh3o8VfULqYebO6OIXOXRW4w\/gDl7FJRT4yZrqT93rVPHl5LO1ezqp9I9xZEBj0fYmcxoM\/a\/Jz3pjNsw3eESNMrethgX4oJDhr\/bAfnKNqASXw\/keEvDsnSLz0NmuyKnWdjIGzXatWuYITiQ3IXStUyL0gO2qMUOvXvrs+ehmzq2k\/D5frVKKnuK4nX4q7elmupMhvqdxl250yZF60iyYB0dbuS2YFNnnMkLtZMD3VqZhQtShX4VUuHZufWnKXmATpW5rMkdxGQIvqFn5rX29whs1F+aTOLLhfyTuVAksHPRM7avJjA4wrPpvyRFYvS6oCxNVWNoQWCzqM7vKa7KwSys5jqYetuNYGJZXyCDHjOBblHiUlCM1iDNLSpI6droDFjEvGMBB6Om5IJ55U08UvhmEQWqp31dNUd2i4qlJPWczWMmaSs+2L1hAVrofzgf9duTwpHZPR4lq8Hg2Orwgifc\/de9jwsk+1BwW0ibQraCZHjDnKTknI09wujkIvRTVCM8\/j2pKZRHwGzhE1jaYF\/y6WdYbsCLvrJdRn9G4ZnJ+p004sjnm\/ThDiqCxiS480wtuR1n08bkdQH3vS11IwjWXwDGRA4CKiRXVWaszuiC3g4s9y8U+GOHl8ySC9qldHg2jsTVHESo0F+5GTj3vPH1aRLathI5r+8hseo\/6xysfpu2kJ9tgPyiIgNfy23Ie1sCvxMb+D9gp97UbEdJC5R2+nEhf3w\/GHsiiJVRpoTG6tO4xonL507dK6U32azreWP8nApm6SePJM2Rk4Yih4aBBO16396nyqatS+5cSDX85SmxBm2bdfT0fLLHdihd2aivnWnsiLCBddYMGyP6o5niRoIBLwWQ+wj0ID6BBfY9bBqJYGHgN0dO871MaTdMeyAKB1EJLU3f+n8Y0SuqZk312+uEDLCnaXMED8bO2ZoWdgHHnqmIYns5SoEad1tEUO+rj65cLI20xfRkhp6QB4A5H3KpK1oe+BYPpKY62FQ+e8m\/XAA9wBXFArWR8wKRGV7Bv1a3jhoo0ql4BIO+up+CPt3J5eFsUlm2yDX5DKlIFqOFOW6ev5tYrw\/Dv55ZpZl6lSMLFAyj6w5UVKIav2+9RxcbZblcjyf6zsxvfUdwLXAhMcg3mpf42nsklbjhK+ZcJpSW5kQcRAc09fiLxZkwoKHzP12HnZUFFk4515jZm+vA4JZueoTuwZQY0tREoIMcGYcaanEU9kXOmUnyWQJKsd1\/UmiOd1gQ1TCi2YIwbfX9GuNmZYmL9BCfkzweLgu0d67bbTX0SXa21ts87QAdfDoCr1+78OUqejlRsy+y\/fHUUZ3Je5v9eAEsccJp4GqxOYL+IJFs1G\/C8CGmjz3endrwCldkdC1TbF68+VMnZ1FzCgtNGFKDkbD8CsMDtgxybEettE98P5HnGd8dWeyIZjM8McrY46CRxzB4AOil+\/D9B3T2Cu3f0VwGaGXJ5l2X3603nZwimnmD2RvLID9tTnNSb3NvjW8RriVSqtVVvCuIRrslz6RmgO43vlpECV6v+MuMf2+XDWzDIstp4mT4f6esn9q71a0zYi7bupgABPJNqBKkkBo1HhL1I3QaxjA4AuhGAASFOc\/ENR3YBU2aON3etmClrBZS59F5vt6IBm3icRjsigEZdrTagGdWKgYnOLS6WmHeeMelVOzdvJtO2um4+Ttj3ChXHpZMWY351hNm0I51ii1eLbBEdKg6LsY1DzHggoTet7oWtQj3EW5FNrcE7q1x9uCIhRlYN0vVqOh1rtZ00SSkqpfZjOILlYXrQ16bfQmuOCmlLAdY4H1Zkhj0e4Lhv5FH1rckPTQrDyIRK860kYfIknnR2ZOs3E9NhR1psIWyEaiXytKymq3dXLL+RrmswbWmJxLVb1DGwEpk84vQQc8douj97OBTsldZ1UktyMs20Du58hp\/lB+IOAUAkp7+2D7THEC76d+I8u36UEma\/ZDuam575itgwGooayf7pPf7pnDEIAfEI3yXyAWjV2ulylyMgrxYYE7ufg+m1thLLPAEkOMeZCPqBtm0YXf+QGqz3m4HfbnOdXYctUh7Rv9PlouNbHJs8okLBTQ5HJF0uV6OTFANMGtl\/NFgInkevIvqlX+5X3t6AN\/5N0e0NQat07Mx70DYp\/BX4td0qQ9TW0voow3ygj29klZD1v25DwQDDoKA2Tcm61F3uFh5iAYj5IiUzGeu4rbQmIDAPmZf1wkJczSDXcGl\/+BYK7sSweIoYezo623B31sG67lOcJ\/tC1sMBJ1IdCizXXKsL6wrdhVl9MqFqbaJLysaf2dAv6dfwqN3Yqzuoa390bKva9hmhCsZD5290qguVvj0qchkLSuQEX6iY\/9utktJls4ohLfWmSZUgU1dcp\/9dx8pja9vF8nrtlMgIXssNDz69mmvFGXOx6lAFLgfwbFtcqyi3x+shByZ1X0gTOxg4oZT\/dc7FWMvj8kuKjq4qYO1Am08Rr2\/dwalSFbl0\/6lpNB4xHUQ\/ZsytX8azPclg1QKOn88RQB16xpykncdewZMqBHPjt09Z6v7kKc902E6o6C4nt0a6B0Jvvhgxu5Fa2qHARLP93J0\/CaT52JhUu+t4J\/uhUhWUydZkptMxZc07tdxBikNJFt9AxLkpPXGcOyFscjbFRcUHUV4ELAZl4UB4xgLXE26qdsdfD3aN8XPZsLvNFhmxKZ0mIQqFftI8Q8rVlNZXn\/FF3S0gcVFDzET+evH7I83XDvchtneaWFfrnu9hoE9SZ730eZC2yq19HE14DwPRdnp5ZvPTZ5fYXHBtzMbvBDJcx0hX0eorUPVNNG1XhZNdA16NrTJ8KeWZZpYpPLWtjXbNSbUIUUjc3B0x+N4xjsbg2Ek3HaJG+eJE4AvHRtddaobaIr5b7a1PHZ7VRIlhCUKzv1s6UWiR1qroDgT1bwuvcXc+sa5W0UiHFKK4JGxyxCecc2YYVehaZ8jqxyZ0BVBb2gAad2yp1Ff79bmL7J+BVURnEgD0Q0+N9h+EnaKeFkBkVmGCv6SV7v7w8140PYB9h4HpI7bCj\/XKEU84RN5ed4Nk4V2VZZyCBb3GZuLCWvXlrUB1hHigS6uEzg3rcsN6mARKp\/Gat0WnOOniRi48dmFbRoPxsdQ7BjRIzoKzZVVV\/f3GGjD3YpTs1MowHWzlyQ4Au4ERX9iDqjhhiloYyAviXcdZ0PANCNCEYtthAM+zYnUGxltX2nX2pRxxxBvA9lZk3ilRfPqcfDSRme\/PPraRsRkwZF7fgay3LVdPShJkCR6QCKS0URU5Z3U7Ncu4k49T8MUdHoe4\/iLpvQLWIorevdti5iKFSjDMRZ70TX0vjJWDU4bzbxZ2TWzGYG1nNe37NT6x62J4sDhnBjHbtEOza7VRFmGDVFeoPCvB6WYW4zpF8z\/ROoN376EZu3xYM3Y\/p1Xiw5ReI\/y1lbG4gn7wGZtqIAJU3444BdQ8WttyuyTcwQRi\/iL\/dFGPq4uz7TyErtGTup8cThAQELd8YR1nRLNmv\/GtZZiitLbnbTqmAuWp6uFGUxdlraQf0wGH0R1kUEZRIe9Mnen6OTbh6Hb5aqmfaSkrXhYlX4YWTp3bP8\/8+C5tDxPglrBnXE4gtbp8OGYuMbEDBqw8qMd3nQuoMuDrLStfVrtM8trvPfETzItxLBi0zKJn3BMFBacWbccoGLK9kapTSa+GrJ6J9Etf\/0gzL1R19ozliecpgdKMJ8g8U2rtHWFEEI9twHHs8GWti+npn8x6Ttwg1hE919d1DZ38PGXo0hXkESJefmrHZIgDs8tUkY58Dz2VGLQ+xPyHuCx9GAYpUn9hqsD\/Fe\/RdNvVgj6IBFTqko7Wcgy\/EUjgUDB9m7XoMhLKD3Ac+ffl5HeNa\/uoHVRe1v4K1+U+beK6ym6Msw5+hIrSOypEVN29jYET+NeYSIEqKrxXuhaQqtD79iTep7vx3OBCIQ\/mWBVlvTz92pgR7LntZ8poN5FPsCGEbDEv3eHFcBJgsj+UOrNUXT+0voOFZwiFS7bMZrhoraRbFyhypKE7it9UZOHRH7oIyTqVU1p2AsXSIPoDuKRhgeHYuzZR8w5SoF8y1TUFe4PKccoLliOyteJScb4tuWTeFvFeTvGQ8NzYjSHeZVtIkl0DvrWFeTLqYLhDX5j\/b74aR48LSvxXyNonfcVkUp0p0ijD2asTu04BTjHlfo+t1NlOREPFc8QTEqwIT\/N0BQhnhOwYpbBm0b3nOXejMl9JTTRlwyl+TRK56OXdsiRrLcmqsuCrpuzkJGZoXJrIaRPknG7\/mFNPL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