Today in luxury marketing:
Could Tiffany lose its famous blue?
Certain things in fashion are untouchable - Chanel's interlocking double-C logo, the red sole of a Christian Louboutin shoe, the pale grey walls of Christian Dior's boutiques - but one of fashion's most recognizable creations: Tiffany & Co.'s pale blue box, could be up for a makeover, says British Vogue.
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","iv":"7eade19dcb4526132ec10e9b524bff92","s":"50393b743dbd336d"}