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Tiffany & Co. rings in holidays with multichannel video campaign

December 14, 2010

Tiffany's holiday video initiative

 

By Peter Finocchiaro

Upscale jewelry retailer Tiffany & Co. has integrated an evocative video ad for its holiday 2010 sales push into promotions such as a front-page rich-media unit on The New York Times Web site.

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  1. Ferrari teams with Paramount Pictures ahead of ‘Gladiator II’ premiere
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  3. Viceroy Hotels debuts narrative-driven brand identity
  4. In Geneva, Christie’s records new high with Aga Khan emerald
  5. Art to comprise 11pc of UHNWI portfolios by 2026: Bank of America
  6. Belmond to launch new luxury sleeper train in England, Wales
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. Capri Holdings, Tapestry abandon plan to merge
  9. Diageo launches new division for luxury brands, experiences
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