Luxury Daily
The authority in luxury news.
March 31, 2025
  1. Rimowa revives archival design in throwback campaign
  2. Resale market benefitting from luxury slowdown: report
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Soho House strikes deal with at-home rowing brand Hydrow
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Saks Global reassesses closure of Neiman Marcus store in Dallas
  7. Hermès sets sales record with über-high-end status, product control
  8. Balenciaga channels classic Hollywood for summer campaign
  9. Bulgari reopens Via Montenapoleone flagship in Milan
  10. Maserati opens customization workshop at HQ
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Through fragrance, Fendi family tells founding story

June 10, 2024

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

By Emily Iris Degn

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Rimowa revives archival design in throwback campaign
  2. Resale market benefitting from luxury slowdown: report
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Soho House strikes deal with at-home rowing brand Hydrow
  5. Kimpton Hotels hops on ‘tattourism’ trend with pop-ups, partnership
  6. Saks Global reassesses closure of Neiman Marcus store in Dallas
  7. Hermès sets sales record with über-high-end status, product control
  8. Balenciaga channels classic Hollywood for summer campaign
  9. Bulgari reopens Via Montenapoleone flagship in Milan
  10. Maserati opens customization workshop at HQ
VIDEOS
More Videos

MORE IN Fragrance and personal care
Gen Alpha to reinvent auto, beauty trends: report
Neiman Marcus, Estée Lauder Cos. launch nationwide event series
YSL Beauty expands rewilding project
Estée Lauder signs first-ever sleep expert
YSL Beauty flags signs of intimate partner violence in new short film
Clé de Peau Beauté launches global travel retail campaign



RECENT ARTICLES
Saks Global reassesses closure of Neiman Marcus store in Dallas
Resale market benefitting from luxury slowdown: report
Rimowa revives archival design in throwback campaign

Soho House strikes deal with at-home rowing brand Hydrow
Ferrari announces US tariff-tied price increases on select models
Head of Bulgari named CEO of watch division at LVMH