Luxury Daily
The authority in luxury news.
Nov. 21, 2024
  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Fragrance and personal care

Through fragrance, Fendi family tells founding story

June 10, 2024

The scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi A scent called Perché No, or “why not” in English, evokes the Fendis' weekend home in the Roman countryside. Image credit: Fendi

 

By Emily Iris Degn

Italian fashion house Fendi is readying to drop a line of seven exclusive scents on June 20, 2024.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. ‘Copy Nothing’ campaign defines next era at Jaguar
  2. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  3. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  4. Women now represent 13pc of global billionaire class: Altrata
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Mytheresa releases quarterly results, reaches record high AOV
  9. Dolce & Gabbana, Skims release limited-edition collection
  10. ‘Hermès in the Making’ pop-up continues world tour in Zurich
VIDEOS
More Videos

MORE IN Fragrance and personal care
Dior welcomes first beauty boutique in North America
Luxury brands losing ground with younger audiences: Bain
Off the Cuff: A Q&A with Natura Bissé’s Patricia Fisas
Estée Lauder Companies’ net sales dip 4pc
Puig scores double-digit EMEA sales growth in Q3
Estée Lauder Cos. names next CEO



RECENT ARTICLES
Women now represent 13pc of global billionaire class: Altrata
Ambassador-led storytelling carries holiday campaign from Boucheron
Follow @LuxuryDaily for the latest in luxury news

Mytheresa releases quarterly results, reaches record high AOV
Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
Audemars Piguet unveils collaboration with artist Kaws