Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"6253b7abceeaa2f79a2bc61773a74a5a","s":"85552faae19ad23c"}
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