Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"86ca42a911eb7d15e95a613bfc8f8f1b","s":"06331914ed14398d"}
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