Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"ca67ceb56ec45516291bf16731961e20","s":"ecb1565facf03dcb"}
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