Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"369f86d59ccceabd50dc06af3aad8515","s":"533580d21b7ea39c"}
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