Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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","iv":"08ea9e8ea725339e18392bd6b0af7d7e","s":"fa9e5d8011694927"}
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