Editorials
January 2, 2013
By Mickey Alam Khan
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
{"ct":"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","iv":"2061290471383fcbc004afde8daa05ea","s":"c9fa2836dd9cbda3"}
Share your thoughts. Click here