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Dec. 23, 2024
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Marketing

Though overshadowed by newer platforms, WeChat still a powerful purchase driver

November 3, 2021

It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock

 

By Zihao Liu

Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.

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  1. Mood of global millionaires in the pandemic-era
  2. Mercedes-Benz rolls out AI-enhanced MBUX Voice Assistant
  3. Preloved items from Hermès hold highest resale value: The RealReal
  4. Luxury Unfiltered: When brands fall spectacularly short on client service
  5. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  6. What to look for when buying your first luxury watch
  7. Harry Winston emphasizes duality with new watch collection
  8. Luxury slowdown reached Richemont last quarter
  9. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  10. 2024: The challenge for luxury amid global and regulatory changes
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