Marketing
November 3, 2021
It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock
By Zihao Liu
Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.
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","iv":"fcf669528ea0f2755c6e0a854c4e9800","s":"cc9e503d86d3731d"}
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