Marketing
November 3, 2021
It may be less flashy than some newer platforms, but WeChat remains a crucial tool for any brand in China. Image credit: Shutterstock
By Zihao Liu
Every brand is currently aware of the importance of millennial and Gen Z consumers, but a recent report by Tencent Marketing Insight (TMI) and the Boston Consulting Group (BCG) further proves the extent to which young consumers and digitalization have reshaped China’s luxury market.
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","iv":"592f511cdcd332602f2ec37275ad6db6","s":"06fceff5dbcf5f7e"}
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