Marketing
April 13, 2021
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Image courtesy of Cartier
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","iv":"d8e387661aa1de0892362f9ae981253a","s":"9f8365770ae5bfd4"}
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