Marketing
April 13, 2021
The importance of sustainability in luxury has dramatically changed in just a few years. And the brands that innovate it will win the future. Image courtesy of Cartier
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","iv":"adbfb3e253ef76c60aafebe62974be93","s":"12984cd9bba55c41"}
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