Retail
March 18, 2021
These global brands have built outstanding localization strategies in China by rethinking their marketing offers and tailoring content to their regional consumers. Image courtesy of Gucci
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","iv":"126cf6468054216e90620950b8c83336","s":"0a486864ed3303c5"}
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