Retail
December 6, 2019
Proper pricing offers great potential for luxury brands to become even more profitable and build greater brand equity over time. Image credit: Shutterstock. Illustration: Haitong Zheng/Jing Daily
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","iv":"bd00be6f7a9a78717c370e26222e845f","s":"076aaee6a0ab26d8"}
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